The film was shot in two frigid December days in Paris. It features Karl Largerfeld’s exclusive designs for Jaspal. At the center of the campaign is a film that takes our heroine on an adventure through the streets of Paris. Her mission: find the elusive Choupette — Lagerfeld’s much beloved Persian cat, and the “star” of the Jaspal collection. Using a mix of live action and animation, the film was shot at quintessential Parisian locations — with our heroine driving a Tuk Tuk, a familiar sight in Bangkok, and turned into an exclusive apparel design for Jaspal.
Director Biography – Dean Alexander
Dean Alexander is an advertising/fashion photographer and film director/cinematographer. His work has taken him to over 50 countries. His still photography has won over 150 International Awards including Communication Arts (Photo, Advertising and Design) Annuals, Archive Magazine, National ADDYS, ONE Show, PDN Photo Annual, SPD Awards, among others. He has been selected by Lürzer’s Archive Magazine as one of the “200 Best Ad Photographers Worldwide” every year since 2010 and recognized by GRAPHIS as one of the “100 Top in the Americas”. His images have been selected as “Runner-Up” for American Photo’s IMAGE OF THE YEAR Award.
He is an EMMY Award winning director. His films have won awards in the Berlin Fashion Film Festival, Milan Fashion Film Festival, London Fashion Film Festival, Madrid Fashion Film Festival, Miami Fashion Film Festival, Barcelona Fashion Film Festival, International Fashion Film Festival Brussels, the ONE Show, among others.