Director: Reed Rickert, Producer: Reed Rickert, Daniel Masson; Key Cast: Daniel Masson
With the intention of creating a cultural bridge between the Western and Arab worlds, Daniel Masson (most know for his Buddha Bar productions) travels to Fes, Morocco to record musicians for his latest album, Walila. Each of the four songs produced for Daniel’s EP album highlights a different stage of his music making process. We follow him through his Morocco experience, get a look at the creative undertaking of composing electronic music in his studio in France, and as the film builds to the final live performance of the album at the Festival of Sacred Music of Fes, the question in Daniel’s mind remains: Will this new blend of music styles be accepted by the Moroccan audience as well as the Western audience?
Reed graduated from California College of the Arts in Oakland, CA with a BFA in Film / Video. Notable credits include director, DP and editor of Sacerdotisa del Mezcal and Director Muxe – two 30-minute TV documentaries for Mexican national TV. documentaries for the “Asi es mi vida”. He was camera operator for the Latin Grammy Award winner for best long-format music video documentary 2014, El objeto antes llamado el disco, directed by Gregory Allen. In 2011, he became a director and director of photography for Fase Dos, a magazine-style tourism TV program based in Cuernavaca, Morelos, MX. Over the past 4 years he has produced, directed, photographed and edited documentaries, commercials, and corporate films in the USA and Mexico. He is producer, director and editor of The Third Root, winner of the Latino Public Broadcasting Open Call Award.